Noroeste

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Alejandro is a Songwriter, Lyricist, Voice Matcher and English-Spanish Interpreter.
He's most at home writing songs and lyrics for all mediums, and is still to this day known amongst his peers as a terrible mixer.
His hearing acumen notwithstanding, he's managed to slide into hundreds of works in the advertising medium for almost two decades.

In this team of musical juggernauts he´s wedged himself into, he shines as a lyricist, vocalist and native English speaker.

He's recently taken up AI voice modeling for vocal arranging and has concluded with great dread that our own vocal uniqueness can very much be quantified with ones and zeros.
Favorite food: Chicken Tikka.

Pedro is a classically-trained Musician, Songwriter, Music Producer and Mixer.
Over the last 25 years he's crafted music for a wide array of projects, including , movies, television, records and advertising pieces.
Throughout his career he's managed to leave a significant mark in the advertising industry. Hardly a year goes by without some award being thrown his way.

A doting father, lately he's been tutoring his musically gifted progeny in the biz, be it for paternal affection or to foster a cheap labor force.

When he's not on business or family he enjoys strumming the strings of a Ronroco, or playing football (soccer) as a half-decent midfielder.
Despite his mastery of musical aesthetics, he's yet to find the secret to not looking like a ghoul in photographs.
Favorite Food: Pasta.

Martín is a musician, multi-instrumentalist and sound designer and has worked on hundreds of commercials for over 30 years.
In recent years he's pivoted to post production and mixing for series such as Clorofilia, Brother, Pepper, Inteligencia Animal, Mesa Patria, and others. He's also the sound designer for the award-winning audioseries Número Oculto for Spotify.

He finds the most joy in the recording, mixing and mastering of records. This year will see the premiere of the first Noroeste recorded vinyl, manufactured in Europe!
His latest endeavor: a foray into the world of immersive Audio with Dolby Atmos Technology, having just renovated his studio to accommodate. As 14 speakers gaze solemnly in his direction, he is urged to ponder the meaning of life in this kaleidoscopic courtroom of sound.

In his spare time he likes to play the Sitar, his trusty six-string, and walking his dog Zuki.
Favorite Food: South Asian.